Author: Darine Saleh

Darine Saleh, a content marketing producer and communications consultant with 15+ years in media and production, focuses on collaborating with individuals and organizations. Her goal is to help transform their expertise into innovative media formats. Holding a master's degree in corporate and digital communication, Darine brings a deep understanding of influencer marketing and emerging technology trends, especially in artificial intelligence.
Darine Saleh07/11/2023

Do Influencers have a Responsibility in Gaza and Lebanon?

Can we close our eyes and ignore the turmoil around us? Are we forced to […]
Darine Saleh23/09/2023

From Likes to Genuine Engagement

In today's social media landscape, clicking the "like" button has taken on a new role […]
Darine Saleh12/09/2023

From Wedgwood to Web Celebrities

In the 18th century, Josiah Wedgwood, a British master craftsman, recognised the potential of influencer […]
Darine Saleh04/09/2023

Influencer Marketing's saw Unprecedented Growth in 2023 in the Middle East

In 2023, the marketing landscape of the Middle East is undergoing a profound transformation, with […]
Darine Saleh14/08/2023

The Power of Social Media in 2023

In the rapidly advancing digital age of 2023, social media has emerged as a driving […]
Darine Saleh31/07/2023

The Impact of Artificial Intelligence on Influencer Marketing

The advanced technology of artificial intelligence has revolutionised influencer marketing, achieving significant success in major […]
Darine Saleh24/07/2023

Coexistence of Evolution and Innovation

If we spend time analysing and debating whether artificial intelligence will replace humans, we would […]
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